In this digital age that we are living in, nonprofits are swiftly moving away from the orthodox approach to donor recognition. For example, traditional and static donor walls are being replaced by contemporary and edgy digital and virtual walls, and other offline methods of donor recognition are now being repurposed to work online.
Nonprofits have been practicing what is known as a multichannel approach to donor recognition for years, but this is being phased out by a “digital-first strategy” referred to as the omnichannel approach.
Let’s explore what the omnichannel approach is and how OmniAlly can help you successfully implement this modern approach to donor recognition.
Multichannel & Omnichannel: Breaking Down the Approaches
Before discussing the advantages of the omnichannel approach in donor recognition, we first need to understand the key differences between the multichannel and omnichannel strategies in the realm of donor relations.
The multichannel approach essentially means connecting with your donors through a variety of independent channels, with each channel carrying its own specific message. This allows the donor to choose their preferred method for interaction with your organization.
Alternatively, the omnichannel approach supports a range of channels while providing a single donor experience. These are integrated interactions with donors that give them a more digital, yet personalized, experience.
With the evolution in technology and the invention of content management systems, the omnichannel approach is quickly becoming nonprofits’ preferred method of stewarding their donors.
Applying the Omnichannel Approach to Donor Recognition
Now that donor acknowledgment is also rapidly changing, more and more nonprofits are adopting the omnichannel approach to donor recognition.
When practicing the multichannel approach, donors may be acknowledged through donor walls or plaques, newsletters/ letters, social media, and even by phone or email. All of these channels are important, but with this approach, the message communicated remains largely unchanged. Ultimately, this leaves little opportunity for building strong and personal relationships with donors.
On the other hand, an omnichannel approach to donor recognition unifies and expands your donor recognition channels. Here, the sole focus is on the donors’ giving experience, which leads to a high donor retention rate.
Therefore, when you recognize your donors through a synchronized digital and virtual donor wall, social media, or any other channel, you are creating a personalized experience for your donors and laying the foundation for a long-term relationship.
Utilizing OmniAlly In Your Omnichannel Donor Recognition Approach
Replacing your multichannel approach with the more modern omnichannel approach may sound daunting, but OmniAlly’s donor recognition solutions make this a seamless and simple adjustment.
OmniAlly’s Digital Donor Engagement System℠ is a cloud-based CMS that is powerful but also easy to operate. With our product, you can pair your digital donor wall with your virtual wall, allowing your nonprofit to maintain continuity in your messaging both on-site and online. This way, donors can see your public acknowledgment of their gift from the comfort of their own homes.
OmniAlly’s digital solutions come with smart donor lists features, DMS integrations with Raiser’s Edge NXT, DonorPerfect, and other CRMs, an unlimited number of users, a simple interface, and creative design capability, and more great benefits and features.
There is no limit to what you can do with your virtual and digital donor recognition walls. With OmniAlly’s solutions, you can: list donors’ names, use donation tiers, display donor profiles, share impact stories, advertise fundraising campaigns, and offer your donors a variety of ways to give, such as through QR codes.
And, this omnichannel approach to donor recognition is managed through a single system that can be changed at any time from any place.
Instead of practicing the outdated multichannel approach to donor recognition, using the omnichannel approach allows your nonprofit to integrate donor recognition channels and create a personalized, unique donor experience.
Investing in OmniAlly’s digital and virtual donor wall solutions creates a seamless, unified omnichannel approach that will ultimately lead to donor retention and successful fundraising efforts.
Are you interested in learning more about OmniAlly’s donor recognition and fundraising solutions? Contact us today to jumpstart your omnichannel approach.